LONG periods on the market are counter- productive to an optimum result, according to Madeleine Hicks from Hicks Real Estate.
“Ideally, you don’t want to have your property on the market beyond the optimised 30-day market period,” she said.
“This is the time when the property attracts the greatest interest.”
In the Brisbane Real Estate market, Mrs Hicks said sellers needed to engage an agent that truly understood how to provide the effective combination of five key selling essentials; sales method, marketing, pricing strategy, presentation and buyer feedback reporting.
These may seem fairly straightforward, but Mrs Hicks said presentation in particular was often misunderstood.
It was not just about mowing the lawn, cleaning the kitchen and dusting the skirting boards.
“The fundamental part of presenting your home is to make it your buyer’s home, not yours,” she said.
“A blank canvas is what you’re aiming for; it opens up the home to more potential buyers.
“The bottom line is, the more potential buyers, the more engagement, the better your offers; you need potential buyers to become emotionally engaged with your home so they want to make it their next home.”
Mrs Hicks recommended taking down family photos, de-cluttering everything and leaving the bare essentials.
“You’re aiming for display home with lived-in warmth,” she said.
“You want people to dream, dream of living in this space, of creating their home and all the potential that stretches out in front of them.
“You don’t want them walking into your life and judging whether that’s their lifestyle or not because then you’ll be narrowing your potential buyers down to people who are only in the same walk of life as you.”
Mrs Hicks said depending on how much you have accumulated and your style of living, you might want to hire a storage unit or fill up the garage.
“Certainly look at modern interior design photos and see what a beautiful blank slate looks like,” she said.
“If all else fails, hire a stylist who will get straight to the point and are able to bring in hire furniture to create a modern dream.”
You can Download a copy of our guide “7 Mistakes Sellers Make & How to Avoid Them” Here
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Hicks Real Estate Team
Hicks Real Estate is a Brisbane based, full-service real estate agency supporting buyers and sell as well as renters and property investors. With almost 20 years experience in the local market, we are the real estate experts you can rely upon.
